PROFESSIONAL PRODUCT LABELS THAT REALLY SELL
Launching any new product is a difficult but exciting period for every business, especially when it is new to a particular industry. Good quality alone is unfortunately no longer enough to remain competitive in the market. Companies must repeatedly attract customers with increasingly appealing ideas.
In many cases, customers' decisions are influenced by sudden impulses, particularly visual stimuli. That is why a premium appearance with professional product labels is so important.
Seven seconds: according to some marketing experts, that is all it takes for people to form their first impression of a brand.
Although the saying tells us not to judge a book by its cover, the physical appearance—the exterior people see—has a major effect on the opinions they form. Many factors must be considered when marketing a new product. Packaging is perhaps one of the most important because it can make or break a brand's success.
In addition to sophisticated packaging, it is worth spending time designing small details such as the product label. You may not realise it, but it can contribute significantly to the growth of your business, because a product label is perhaps one of the best means of communication between a brand and its target consumers.
- Did you know that 59% of consumers always read labels before purchasing a product?
- Another interesting figure is that 60% are less likely to buy a product whose label does not contain enough information.
- And we have not yet mentioned that 56% say recognisable logos draw their attention to products.
These statistics reveal the importance of using product labels that are not only visually attractive but also optimised to provide the information consumers require.
The key to designing an attention-grabbing label is the principle: “don't tell—show!”
You cannot be present in every supermarket aisle with every potential customer to explain the merits of your product. Instead, you must rely on design elements and label features that evoke a positive emotion in consumers. Creating a product label is much like assembling a puzzle. Different pieces must be brought together to form a complete picture that is both comprehensive—meeting every requirement—and attractive, encouraging consumers to buy.
Whether you sell online, in retail stores, at farmers' markets or at craft fairs, these few tips can help you create a product label that will make a major contribution to your sales.
1. Your brand may be friendly, playful, down-to-earth or serious, but its identity should always be reflected in the packaging and product label. From the selected images and colours to the wording, everything should relate to that identity because these elements exert a powerful influence on consumer decisions.
2. Show what makes your product unique. Bright colours can draw attention to its special features and benefits and help it stand out from competitors. It is important, however, not to overdo it, because too many colours and too much text on the label can discourage people from buying.
3. Customers generally want to know everything about the product they intend to purchase, so it is important for the label to present the necessary information, ingredients and other key elements in an easy-to-read way.
4. Let quality show both inside and out. Use premium materials to create the label; they will communicate a great deal about the product itself and the special care with which it was made.
These tips can help you create something functional, effective and attractive, whether you want to design the label or sticker yourself or would prefer the help of a professional.
If the latter sounds more appealing, our graphic design department will be happy to assist. Simply send us the text, logo, image and other elements intended for the stickers by email or through our artwork-upload interface. We will use them to prepare a visual design, on which you may of course request further changes.
