PRINTED MATERIALS FOR SALES AND MARKETING

Below, we would like to offer a little assistance to businesses that are currently developing their marketing, and to anyone interested in printed marketing tools, by describing the general functions of print products that support sales, recommendations for their production and the ways they can be used.

Business cards
The business card remains one of the most popular sales aids in business life today. It plays a defining role in the first impression formed of a company. A good business card immediately shows which company it represents, while the details on it are unambiguous and easy to read.
Increasingly bold business cards are appearing in terms of graphics, material selection and surface finishing, because these features help them stand out from the crowd. In sectors with many competitors and intense competition, it may be worth using the business card to emphasise that your company stands out from the field and is worth choosing. From the many materials and finishing processes, it is advisable to select one that reflects the profile of your company in some way and consciously adapt the visual design to it.

Corporate folders
Almost everyone in business uses folders for negotiations, training sessions and meetings, and even during sales and the conclusion of agreements. Consider how much better an impression it makes when, instead of using a generic folder from a stationery shop, you take documents from a folder carrying your own company's visual identity—or hand the customer's copies to them in one.
A custom corporate folder is an excellent tool for fixing your image in the minds of potential and existing customers as a serious, precise business partner that pays attention to detail.

Prospectuses and brochures
Prospectuses and corporate brochures are informative advertising media and company or business introductions with a larger number of pages. They are publications used primarily to support sales. Their function is to give the target audience a comprehensive understanding of the presented field, product portfolio or range of services. The publications we produce provide plenty of room to explain the message in detail.
The effectiveness of a brochure is based on the combined effect of four factors:

First factor:
Design creates the first impression. A beautifully composed, tasteful graphic design that follows contemporary trends is more likely to attract the viewer's attention.

Second factor:
The quality of the materials and production. When readers take the item in hand and inspect it closely, thoughts and emotions arise in them involuntarily.
Few people place as much emphasis on material selection as on design, even though it has a significant role in the finished product. We are also happy to help with these professional matters. If you are unsure which paper type and surface finish would suit your brochure, ask us for expert advice. We can certainly help select the most appropriate printing materials.

Third factor:
The place and method of the first handover also belong to the first impression. In our experience, a brochure is usually produced for one of two purposes: for a specific event, such as an exhibition or professional forum, or to promote a product or service. In both cases, it is worth planning how you will deliver it to the target audience. A brochure handed personally to a customer or interested person by sales staff or hostesses can be accompanied by additional spoken information, and the potential customer can become emotionally engaged at the moment of handover. This type of distribution can be particularly effective for higher-value products or services, as a high number of enquiries based on the brochures can be expected. Naturally, personal contact may sometimes be unnecessary during handover. The brochure can then reach its target audience by post, packaged with a product or another magazine, taken from a brochure holder in a shop, or placed as promotional material at an event. The method of display deserves attention in this case as well. The basic rule is that printed materials should be presented invitingly, protected from damage, and only brochures in perfect condition should reach current or potential customers.

Fourth factor:
Our brochure has successfully reached the potential buyer. Now it is the content's turn to secure their commitment to us. This means both the visual and written content. Well-chosen, imaginative photographs or illustrations and logically organised, clearly summarised information convey professionalism.

Catalogues
At our printing company in Budapest, we treat catalogues within the group of prospectuses and brochures because a catalogue is also an informative, multi-page publication. A catalogue typically presents a complete product range or spectrum of services. Its materials are durable, so if a company's offering does not change, a well-produced catalogue can remain in use for years. Catalogue production gives us the opportunity to present our business's products or services comprehensively, since transferring information is a defining consideration for this printed product. Today's modern catalogues are made from high-quality materials and have clean graphic design; an innovative use of colours and forms often makes a successful example stand out.

Flyers
The flyer is one of the oldest printed marketing tools. In its heyday it was considered one of the most effective advertising print products, but it continues to have a significant advertising function today because flyers can reach huge numbers of people on a small budget.
To generate profit from that large reach—that is, to produce orders, purchases or requests for services—the flyer and its distribution must be planned intelligently. Perhaps the most important task is to capture the potential customer's interest at the very first moment, because only then is there a chance that they will read the advertising material.
This must be kept in mind during graphic design. We can use complementary colours, unusual shapes, large images and attention-grabbing text. The essential point is to catch people's eyes.

Alongside the graphics, precisely defining the target group and using targeted distribution are significant factors. Wherever possible, only potential customers should receive our flyers. If we define or reach this group incorrectly, the effectiveness of the flyers will fall radically, because people may receive them even when we already know that they will not be interested in the advertised product or service.

Posters
A poster is a great way to communicate your message to thousands or tens of thousands of people in a short time. A billboard placed in a busy location can be seen by enormous numbers of people every day. The design recommendation explained for flyers is also true here. A poster cannot have a dull, second-rate design. It must be professional, attention-grabbing and concise so that people notice it instead of simply walking past.

Remember that many people encounter your printed marketing tools first and judge and categorise your business on that basis. Design them, therefore, to create a positive impression. Choose high-quality materials—or inexpensive production if that is what your brand requires—and reach your target audience effectively.

This is how corporate printed materials build an image

For most businesses, a significant part of brand-building and customer communication now takes place online. But what happens when we meet our buyers and customers in person, or when our product reaches them in a tangible form? Many people never consider the role that a corporate gift carrying the value of a gesture—or consistent visual-identity elements across printed products—can play.
By paying attention to these small details, we can stand out from the crowd and create an emotional commitment to our company among customers.

Winning the customer—creating an effective first impression
Modern consumer society likes consistency. When creating a visual identity and undertaking marketing activities, it is therefore important to ensure that our appearance builds a memorable brand. One way to achieve this is to appear on as many surfaces as possible with identical or very similar content, strictly applying every rule in the visual-identity manual—whether written or existing only in our minds—that helps identify the company, including its colours, fonts and logo. This enables users to connect content arriving from different sources immediately.

We have only a few moments to capture attention. People quickly lose interest and, in our fast-moving world, continue onward, whether online or physically. We must therefore aim to impress consumers on their very first encounter with the brand and make them want to learn more about our products and services. This can be achieved with the appropriate visual-identity elements already mentioned and excellent-quality printed marketing tools.

Retaining the customer—remain visible
Our marketing was successful: we have the interested person's attention and perhaps the first purchase has taken place. But what comes next? To keep our company and brand in people's minds, it is essential to maintain continuous momentum—in other words, to ensure that we appear before consumers again from time to time. Printed marketing tools are particularly useful at this stage.

When people know something, they feel confident and comfortable in its presence and will order again or use our service more readily. Do not be afraid, therefore, to place your logo and characteristic visual elements on essential printed products such as envelopes, letterheads and invoices, or to include additional printed marketing material with an order, such as an invoice folder or brochure. Your customers will appreciate it and you can create a more stable commitment among them in this way. Our Budapest printing company offers fast production and examples of colour-accurate, striking printed materials. Quality is naturally a fundamental requirement on which we also insist.