EFFECTIVE DISPLAY TOOLS
Point-of-sale advertising is encountered mainly at exhibitions and events. Of the many different visual display formats, posters, banners and roll-ups receive the most attention. These quickly installed promotional tools provide excellent support for a successful presentation.
Clear, effective and impactful presentation of information is more important today than ever before. Graphic visuals and concise communication can carry a message even from a distance, but alongside size and design, production quality is also a key factor. Display tools are fundamentally expected to withstand repeated use and environmental exposure.
Posters—a well-designed classic display
Whether designed for offices, events or other public occasions, a poster can always present our company, product or event in a striking way. Posters can become particularly iconic—let us not forget that some of the most iconic pieces of design-led pop culture are posters—and can remain memorable for a long time.
Everyone likes eye-catching and engaging posters, but the best are made from water-resistant, durable materials. A wall-mounted poster holder is a great way to make use of the available space, especially when floor area is limited. If the poster is to be displayed outdoors, protection from condensation and rain is also important, so investing in a weather-resistant frame is worthwhile. Examples can be seen in Budapest at stops along tram lines 4 and 6.
Posters can be ordered from A3 up to metre-scale formats, on standard blueback paper or photo paper. Classic blueback paper and glossy photo paper are the most popular materials. Both types are good choices for advertising. Lamination makes a poster more suitable for outdoor use.
Banners and roll-ups are essential accessories for corporate events
A PVC banner is also an excellent advertising tool for outdoor promotion. Its strong and durable material allows it to be produced in large sizes. The rollable plastic substrate can be printed on one or both sides. In most cases, banners fitted with eyelets around the edges can easily be tensioned across façades, fences or beside an event stage. Both the substrate and the ink used for printing resist high UV exposure and weather conditions.
A supplement or alternative to the banner is the roll-up. This quickly assembled advertising medium plays just as central a role in providing information and attracting attention as its large-format counterparts. Its easy-to-assemble, stable structure contains a print medium that is completely opaque on the reverse, so the printed image remains visible even beside a backlit podium. The most common sizes are 85 × 200 and 100 × 200 cm.
In conclusion, visibility is crucial because first impressions are extremely important in our constantly changing world. The objective is always to create something truly distinctive through the appropriate use of the display elements discussed above.
