Coated and uncoated

Coated paper gives smooth surfaces, sharp detail and vivid photographs. Uncoated paper feels natural and is easier to write on, making it useful for stationery, forms and notepads. Heavier weight increases stiffness but is not the only measure of quality.

Choose for real use

Consider whether the piece will be folded, mailed, handled repeatedly, written on or displayed. Creative stocks can add character but may reproduce colour differently. When the decision matters, compare physical samples or request a proof on the intended paper.

Business cards

We normally use high-quality 300 or 350 gsm white card for a rigid, durable result. Matt or gloss film and spot UV can add protection or emphasis. Lightly textured creative stocks are available in natural, warm or bright white; they work best with restrained one- or two-colour designs and are not suitable for film lamination because of their ribbed surface.

Flyers

A practical starting point is 130 gsm matt or gloss coated paper. Thicker stock is useful when the piece needs more rigidity or a longer life. Film lamination is uncommon for flyers and generally requires stock above 170 gsm. The choice between matt and gloss should follow the artwork, handling and desired tone.

Brochures and booklets

Page count, finished size, folding, binding and expected use all affect the selection. A folded, unbound leaflet can follow the same principles as a flyer. Multi-page brochures often use a cover of at least 200 gsm when lamination is required, with lighter inner pages. Excessively heavy inner stock can make a stitched publication spring open.

Presentation folders

For small quantities, applied-pocket folders are normally made from 300 gsm card; larger die-cut runs typically use 350 gsm card. Both can receive matt or gloss film, and spot UV can be added to emphasise selected details.

Posters and labels

Posters up to A3 are commonly printed on 130 gsm coated paper. Larger posters use blue-back or photo paper, with lamination available where additional protection is needed. For labels, first establish whether they will be used indoors or outdoors, exposed to moisture or UV, applied from inside or outside, permanent or removable. They may remain on sheets, be cut individually or follow a custom contour.

All our standard papers are selected for clean detail and dependable colour. If the best choice is still unclear, describe the intended use on our print quotation form and we will recommend a suitable stock.

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